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【网信e点通】直播带货促转型

——“网信e点通”系列报道之六

1

ZHUZHOURIBAOJIZHE JIAHU

4YUE16RIZHI30RI,YOUSHISHANGWUHELIANGSHIJUFAQI,QUANSHIGAIXITONG11WEIJUZHANGZUCHENGZUIQIANG“DAIHUOTIANTUAN”,ZAIZHUZHOURIBAOSHEQIXIASHIXINMEITIZHONGXINDEHUOLONGGUOSHIPINZHIBOPINGTAI,KAIZHANZHIBODAIHUOHUODONG。11CHANG“LIANXUJU”SHIDEZHIBO,LEIJIXIYIN700WANRENCIGUANKAN。ZHIBODAIHUO,DAIHUOLEZHUZHOUDE“YI”HOUXIAOFEISHICHANG。

5YUE20RI,FUSHIZHANGGUFENGWEIBAIGUANSIGUADAIYANBINGZHIBODAIHUO,BAIGUANSIGUAXUNSUCHENGWEIWANGLUO“HUOBAO”CHANPIN,BUDAOBANXIAOSHI,SHOUDAO40WANDUOCIWANGLUODIANZAN,1040FEN2DUNJINGPINSIGUAZAISANFENZHONGNEIBEIQIANGGOUYIKONG,BEISHANGGUANGSHENGEDACHAOSHI、QIYEFENFENLAIDIANQIANGXIANDINGDAN。ZHIBODAIHUO,RANGBAIGUANSIGUAGONGBUYINGQIU。

3

7YUE23RI,SHIWEIFUSHUJIWANGHONGBINJIANGZAIYANLINGPINGLEZOUJINDOUYINZHIBOJIAN,WEI“YANLINGHUANGTAO”DAIYAN(YUGAOPIANJIETU)

7YUE23RI,SHIWEIFUSHUJIWANGHONGBINJIANGZAIYANLINGPINGLEZOUJIN“ZHUZHOUWEIDAO”DOUYINZHIBOJIAN,WEIJINMINGPIAN、XINGFUGUO“YANLINGHUANGTAO”DAIYANDAIHUO。ZHIBODAIHUO,DINGNENGRANGYANLINGHUANGTAOMAISHANGGENGHAODEFAZHANDADAO。

MIANDUI“WANGLUOXIA+YIQINGHOU”DEQUANXINXIAOFEIXINLI、XIAOFEIYETAI、XIAOFEIMOSHI,ZHUZHOUTUICHENCHUXIN,RANG“ZHIBOJINGJI”JIFACHENGSHIXINHUOLI,YONGSHUZIJINGJIFUNENGSHITIJINGJI,TUIDONGCHANYEZHUANXINGSHENGJI、GONGYINGLIANZHONGGOU,RANGNEIWAIXUJIAKUAIFUSU。

1

5YUE20RI,FUSHIZHANGGUFENGZHIBODAIHUO,WEIWOSHIBAIGUANSIGUADAIYAN。(JIZHE YICHUTONG)

株洲电商直播占网络零售额的三分之一

JIZHECONGSHISHANGWUHELIANGSHIJUDIANZISHANGWUKELEJIEDAO,JINNIANSHANGBANNIAN,WOSHIWANGLUOLINGSHOUEDA68YIYUAN。WOSHIYOUWANGLUODIANPUJINWANGE,DIANSHANGCONGYERENYUANJIN2.5WANREN,FUSHILEIDIANSHANGZHANBIYUE60%。JINNIAN,ZHIBOLINGSHOUZENGZHANGXUNMENG,WOSHISHANGJIAZAIDOUYIN、KUAISHOU、TAOBAOZHIBODENGPINGTAI1-5YUEWANCHENGWANGLUOLINGSHOUE18.3YIYUAN,ZHANWANGLUOLINGSHOUEDESANFENZHIYI。

WEIJIJIDAZAOZHIBOJINGJI,WOSHILIANHEXIANGGUANZHIBOPINGTAI、DIANSHANGQIYE、MCNJIGOU、ZHIBOWANGHONG、CHUANTONGLINGSHOUQIYE、NONGYESHENGCHANQIYE、MEITIHEZIMEITIDENG,ZUJIANZHUZHOUZHIBOLIANMENG。CEHUAZHUZHOUFUSHIDIANSHANGXIAOFEIJIEHUODONG,YOUZHUZHOUZAIXIAN、ZHIBOZHUZHOUDENGBENDIZIMEITIHEZHIBOPINGTAICANYU,FADONGLUSONGFUSHICHANYEGESHANGJIAKAIZHANXIANSHANGXIANXIAXIANGJIEHEDECUXIAOHUODONG。LIANHEBEIJINGZIJIETIAODONGKEJIGONGSI、ZHUZHOUSHIDIANSHANGXIEHUI,TONGGUOXIANSHANGXIANXIAPEIXUN、JIYULIULIANGZHICHIDENGXINGSHI,KAIZHANCHUANGJIANZHUZHOU“BAIJIADOUYINXIAODIAN”HUODONG,CANJIAXIANXIAPEIXUNHUIDESHANGJIADA130YUGE,XIANSHANGPEIXUNJIAOLIUGENGSHIZHAOMULECHAOGUO300MINGLAIZIGEXINGGEYEDESHANGJIA。

2

杭州文商配资4YUE16RIZHI30RI,QUANSHISHANGLIANGJUZHANGZUTUANZHIBOWEIXIAOFEIDAIYANXILIEHUODONG。

杭州文商配资ZHUZHOUYONGXIANLEDUOWEIDIANSHANGZHIBO“WANGHONG”。RUZHUZHOUTOUBUZHUBO“YIGE”,CENGQIANSHOUBENTUQIYE“ERLANGHUXUAN”,DACHENGLEDANCHANG1400WANYUANDEXIAOSHOUE;BENTUZHUBO“AIDIJIAJIA”,YECENGQUDEGUOQUANGUODOUYINXIAODIANDARENDI6MINGDEHAOCHENGJI。

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杭州文商配资ZHUBOTONGGUODOUYINPINGTAI,ZHIBODAIHUO。 (LIUYI SHE)

全国电商直播用户规模达2.65 亿

杭州文商配资SHOUYIQINGYINGXIANG,“ZHIBO”YETAIJINNIANYILAIGENGSHIYICHANGHUOBAO,DIANSHANGZHIBOPENGBOFAZHAN。ZHONGGUOHULIANWANGLUOXINXIZHONGXINSHUJUXIANSHI,JIEZHI2020NIAN3YUE,QUANGUOZHIBOYONGHUGUIMODADAO5.60YI,JIWOGUO40%DEREN、62%DEWANGMINDOUSHIZHIBOYONGHU。QIZHONG,DIANSHANGZHIBOYONGHUGUIMODADAO2.65YI。

ALIBABA、JINGDONG、PINDUODUODENGDIANSHANGPINGTAILUXUSHEZUGAILINGYU,JIANGSHITISHANGPINJIAOYIYUHUDONGZHIBOXINGSHIJINXINGRONGHE,TISHENGLEYONGHUXIAOFEITIYANYUZHANXING。CIWAI,DIANSHANGZHIBOLADONGNONGCHANPINXIAOSHOU,WEIPINKUNDIQUTUOPINZHIFUTIGONGLEYOULIZHICHENG。

【调查】直播带货多选大型综合电商平台

杭州文商配资JINRI,BEIJINGSHIXIAOFEIZHEXIEHUIFABUZHIBODAIHUOXIAOFEIDIAOCHABAOGAO,DIAOCHAJIEGUOXIANSHI,JINJIUCHENGSHOUFANGZHEYOUZHIBOGOUWUJINGLI。SHOUFANGZHETONGGUOZHIBOGOUMAIZUIDUODESHANGPINFENBIESHIFUSHI、HUAZHUANGPINHESHIPIN,QICISHIRICHANGYONGPIN、JIAJUZHUANGSHIPINHEDIANQI。SHUOMINGSUIZHEZHIBOYETAIDEFAZHANHEPUJI,ZHIBODAIHUOYIJINGCHENGWEIFEICHANGPUBIANDEWANGLUOGOUWUFANGSHI。

DIAOCHAJIEGUOHAIXIANSHI,ZHIBODAIHUOMUQIANRENGYIDAXINGDIANSHANGPINGTAIWEIZHU,SHEJIAOPINGTAIDEJINGYINGSHUXINGYERIYITUXIAN。XUANZEZUIDUODEZHIBODAIHUOPINGTAIZHUYAOJIZHONGZAITAOBAO、TIANMAOHEJINGDONGDENGDAXINGZONGHEDIANSHANGPINGTAI。XUANZEDOUYIN、KUAISHOUHEWEIBODENGSHEJIAOPINGTAIZHIBOGOUWUDESHOUFANGZHEYEYUELAIYUEDUO。

【相关链接】

国家支持微商电商、网络直播等就业方式

7YUE15RI,GUOJIAFAGAIWEIDENG13BUMENGONGBUWENJIANMINGQUEGULIFAZHANXINGETIJINGJI:ZHICHIWEISHANGDIANSHANG、WANGLUOZHIBODENGDUOYANGHUADEZIZHUJIUYE、FENSHIJIUYE。YINDAO“ZHAIJINGJI”HELIFAZHAN,CUJINXIANSHANGZHIBODENGFUWUXINFANGSHIGUIFANJIANKANGFAZHAN。TONGYANG,JINRI,RENSHEBUDENGBUMENZHENGSHIXIANGSHEHUIFABU,ZAI“HULIANWANGYINGXIAOSHI”ZHIYEXIAZENGSHE“ZHIBOXIAOSHOUYUAN”GONGZHONG,ZHEIYIWEIZHELIJIAQIMENYOULEZHENGSHIGONGZHONGCHENGWEI——ZHIBOXIAOSHOUYUAN。

直播带货有哪些规范?

杭州文商配资6YUE24RI,ZHONGGUOGUANGGAOXIEHUIFABUGUONEISHOUFEN《WANGLUOZHIBOYINGXIAOXINGWEIGUIFAN》,GUIFANZHONGMINGQUEJINZHISHUADAN、CHAOXINDENGLIULIANGZAOJIAYIJICUANGAIJIAOYISHUJU、YONGHUPINGJIADENGXINGWEI,SHANGJIABUDEFABUCHANPIN、FUWUXINXIXUJIAXUANCHUAN,QIPIAN、WUDAOXIAOFEIZHE。ZHUBORUZHUWANGLUOZHIBOYINGXIAOPINGTAI,YINGTIGONGZHENSHIYOUXIAODEGERENSHENFEN、配资开户 FANGSHIDENGXINXI。ZHUBODEZHIBOZHANGHUMINGCHENG、SHIYONGDETOUXIANGHEZHIBOJIANFENGMIANBUDEHANYOUWEIFAJIBULIANGYOUHAIXINXI。ZHUBOZAIZHIBOHUODONGZHONG,YINGDANGBAOZHENGXINXIZHENSHI、HEFA,BUDEDUISHANGPINHEFUWUJINXINGXUJIAXUANCHUAN,QIPIAN、WUDAOXIAOFEIZHEDENG。

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